Tracy Haak 

Home: 312.209.7200• tlhaak@gmail.com

Professional Summary

  • Accomplished marketer with the rare ability to both develop brand strategy and follow through with creative development and implementation

  • Strategic messaging maven with experience including segmentation and timed roll-out across channels

  • Strong lateral thinker with the ability to survey the competitive landscape, identify white space, and derive implications that help brands stay relevant in a dynamic marketplace

  • Expert communicator skilled at making the complex accessible to a wide audience

  • Fluent in digital and print media, B2B and consumer audiences, and highly regulated industries

  • Trained public relations and crisis communications representatives, with both agency and not for profit experience.

Work History

Freelance Copywriter,  11/2019-current

Associate Director of Strategy, 05/2019 to 11/19

PivotDesign 

  • Re-imagined patient education materials for Takeda’s MyIgSource, a support program for those with primary immunodeficiency. 

  • Developed look and feel for the NUPLAZIDConnect patient access program for Acadia. 

Senior Digital Copywriter, 02/2013 to 05/2019

Intouch Solutions

  • Developed agency recruitment campaign after winning agency-wide contest.

  • Concepted and developed content for HUMIRA digital marketing tools, including iPad apps, email communications, banner ads, and trade show booth.

  • Co-creator of Eco Trek, an educational mobile game to teach boys about their hemophilia and engage them with treatment.

  • Researched and wrote content for HelpC.com, a smart search tool that answers questions specific to hepatitis C.

  • Created name and tone for Face Hep C Facebook community; provided cover and timeline images and campaigns based on community engagement.

VP Group Planning Director, 01/2008 to 10/2012

CAHG/Corbett Accel Healthcare Group 

  • Instrumental in developing ABILIFY annual strategic and tactical plans for physician and payer audiences.

  • Member of team that undertook extensive insight mining and benefit exploration for ABILIFY in depression, and across pediatric indications.

  • Led competitive analysis of Centocor's RA franchise to inform strategy for ORENCIA's dual routes of administration, including physician research component.

  • Created and co-taught Pharma University, an 8-class background on pharmaceutical marketing.

  • Promoted from Planning Director after 2 years.

VP, Associate Creative Director, 02/2003 to 12/2007

CAHG/Corbett Accel Healthcare Group

  • Launched BARACLUDE (globally) for the treatment of Chronic Hepatitis B, ABILIFY for bipolar mania, and relaunched ACTONEL for osteoporosis.

  • Progressed from Sr. Copywriter to Copy Supervisor to ACD with accompanying responsibilities.

Copywriter, 03/2001 to 02/2003

Williams-Labadie Communications for Healthcare

  • Wrote and edited patient and physician pieces for PROGRAF, an anti-rejection drug for organ transplant.

Education

Master of Business Administration:

University of Illinois-Chicago Liautaud Graduate School of Business - Chicago, IL

Bachelor of Science:

Northwestern University Medill School of Journalism - Evanston, IL

Awards

Rx Club, Gold In-Awe, Golden Pitchfork (for IdeaPharm best in show)

Training

NextGen: A Corbett Accel Healthcare Group management training program for selected individuals
IdeaPharm: A Corbett Accel Healthcare Group-sponsored portfolio school